WebRep's Web site representation criteria:

What Sites Can Play in the Advertising Game? 

Although the World Wide Web offers a massive selection
of sites covering a breadth of subjects, only a select
few will be commercially viable and, therefore, 
eligible for advertiser consideration. Calling an ISP, 
locking-up a domain name, and throwing some information
on a site is not a license to sell advertising. 

WebRep looks for many factors that affect a Web site's 
long-term marketing potential, paramount is unique and 
quality content. To be commercially appealing, a Web site 
must be committed to involving its users and enticing them 
to return on a regular basis. WebRep believes the Web, 
after some tough early growing pains, will be no different 
than other media in that traditional advertising principles 
will govern what it means to be commercially viable. 
Sites that will profit from advertising must offer 
distinguishable differences and advantages from its 
competitors. The promising news suggests online advertising 
budgets will increase dramatically over the next few years, 
the sobering news proclaims that online advertisers will 
continue to get more demanding in their requests and 
expectations. In that light, the proverbial raising of the 
bar will distinguish long-term commercially viable web sites 
from those that do not compete for advertising. 

What Does WebRep Require from its Web Site Partners? 
Complimenting a site’s unique, quality content and 
committed management, WebRep requires the following 
from its web site partners: 
1. offer at least 1,000,000 monthly page views/impressions; 
2. the site must be up and running for at least three months; 
3. the ability to serve or change banners within 24 hours of 
   receiving notification; 
4. have a counting software package in place (such as Intersè,
   MarketWave, WebTrends); 
5. offer real-time, on-site confirmation of impressions and 
   transfers per advertisement; 
6. although not required, an ad management system 
   (such as AdServer from NetGravity, ClickWise from ClickOver, 
   AdOptimizer by W3.com) or service (Focalink smartbanner,
   Globaltrack) is a plus. 

WebRep’s commission varies depending upon site type. Although 
WebRep does not impose a retainer fee, WebRep charges a one-time 
signing fee of $3,000. 

Many factors determine the commercial viability of a Web site as 
you are encouraged to read detailed information in WebRep's 
white paper titled "What makes a Web site commercially viable?" 
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http://www.webrep.net/criteria.html
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